Blog Category

case study

4 posts in this category.

Architecting the Signal Layer: Why GTM Engines Fail at Context

Intent data is a commodity. Every competitor has the same feeds, the same technographics, the same news alerts. The moat isn't finding the signal anymore. It's what you do with it. Here's how to build a GTM engine that reasons, not just reacts.

Feb 19, 2026 · 9 min read

How I Built an ICP Scoring Engine for Supply Chain Risk

Most GTM teams target accounts by industry and revenue. When you're selling a risk product to mid-market manufacturers, that misses the point. I built a scoring engine that factors in disruption exposure, financial vulnerability, and buying readiness to turn 5,000 accounts into 200 worth calling.

Feb 18, 2026 · 11 min read

How I Built an NLP + XGBoost Pipeline for Market Forecasting

Demonstrates how to integrate NLP preprocessing and feature engineering with XGBoost to forecast market movements using financial news data.

Aug 7, 2025 · 5 min read

Discrete Choice Modeling for CPG Line Extensions

Discrete Choice Modeling for CPG Line Extensions using Synthetic Data

Aug 3, 2025 · 9 min read