Marketing Concepts

Clear definitions and deep dives into the strategic ideas shaping the future of go-to-market and AI.

What are Agentic Workflows?

Agentic workflows replace linear automation with autonomous AI agents that can adapt, research, and execute complex series of B2B marketing tasks without continuous human oversight.

What is a Unified Customer View?

A Unified Customer View (UCV) eliminates data silos by integrating customer touchpoints across CRMs, product telemetry, and marketing channels into a single, cohesive profile.

What Is AI-Native Marketing?

AI-native marketing is marketing built around AI's capabilities from the ground up. Explore how AI-native redesigns workflows instead of just speeding them up.

What Is AI-Native?

AI-native describes systems, products, and organizations built on artificial intelligence as the architectural foundation. Understand the difference between AI-enabled, AI-enhanced, and AI-native.

What is Context Engineering?

Context Engineering goes beyond simple keyword matching, giving AI systems the ability to make logical decisions dynamically.

What is Graph RAG?

Graph RAG structures data as a knowledge graph, allowing AI to traverse relationships and context rather than just matching isolated keywords.

What is GTM Engineering?

GTM (Go-To-Market) Engineering is the technical bridge between revenue strategy and data execution, focusing on CRM automation, precise ICP modeling, and ABM pipelines.