The Growth Lab
Experiments in engineering growth. Building and testing systems that identify, connect with, and convert the audience.
OTA Market Analysis: What Income Statements Reveal About Competitive Strategy
Data-driven analysis of the online travel agency (OTA) market using financial data to understand competitive positioning, operational efficiency & marketing ROI
Aug 24, 2025 · 3 min read
How I Built an NLP + XGBoost Pipeline for Market Forecasting
Demonstrates how to integrate NLP preprocessing and feature engineering with XGBoost to forecast market movements using financial news data.
Aug 7, 2025 · 5 min read
Discrete Choice Modeling for CPG Line Extensions
Discrete Choice Modeling for CPG Line Extensions using Synthetic Data
Aug 3, 2025 · 9 min read
Analyzing the Brand Marketing Conversation on LinkedIn with Python and Natural Language Processing
LinkedIn is one of the most valuable sources of real-time industry discussion, but keeping track of high-value conversations is difficult. This post explores leveraging Python and NLP to analyze brand marketing conversations at scale.
Mar 10, 2025 · 12 min read
B2B Brand Management: Fueling Growth through Empathy, Storytelling, and Customer Relationships
In B2B industries, the significance of brand management is paramount. A strong brand can deepen customer relationships, improve return on marketing investment, and augment customer lifetime value.
Oct 27, 2024 · 15 min read
Growth Marketing: A Deep Dive into AARRR, RACE, and Growth Loops
Growth marketing is a holistic approach that focuses not just on acquisition but on nurturing the entire customer journey. Understand the key frameworks: AARRR, RACE, and Growth Loops.
Oct 20, 2024 · 16 min read
Marketing Mix Modeling: A Comprehensive Guide for Marketing Leaders
Marketing Mix Modeling (MMM) has emerged as a cornerstone for businesses striving to understand the impact of their marketing efforts. Learn how it provides data-driven insights to help allocate resources effectively.
Oct 19, 2024 · 18 min read
The Adaptive Experience Matrix (AEM) – Updating Brand Touchpoint Strategies for an Immersive World
Traditional touchpoint strategies tend to fall short in addressing the dynamic nature of today’s consumer journeys. The Adaptive Experience Matrix (AEM) offers a next-generation framework to help you analyze touchpoints and build an iterative process.
Aug 28, 2024 · 4 min read
Mastering Brand Touchpoints: A Comprehensive Guide to Enhancing Customer Engagement and Loyalty
Brand touchpoints are quietly reemerging as pivotal elements in shaping customer experiences and driving engagement. This guide aims to equip you with the knowledge and tools needed to master them.
Aug 28, 2024 · 15 min read