Blog Tag

RevOps

2 posts in this tag.

GTM Engineering Has a Scope Problem

The discipline claimed the tools. It forgot to claim the strategy. Why GTM engineering needs to expand its strategic boundaries.

Feb 20, 2026 · 4 min read

How I Built an ICP Scoring Engine for Supply Chain Risk

Most GTM teams target accounts by industry and revenue. When you're selling a risk product to mid-market manufacturers, that misses the point. I built a scoring engine that factors in disruption exposure, financial vulnerability, and buying readiness to turn 5,000 accounts into 200 worth calling.

Feb 18, 2026 · 11 min read