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I help drive exceptional growth

👋🏼 Hi, I'm Sumit. I'm an industry-agnostic integrated marketing partner for startups and mature brands in all stages of growth

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foundations of exceptional growth

For B2B, SaaS and B2C companies that want to grow beyond just "fullstack" marketing and the funnel-to-flywheel transition

brand management

Cornerstone of sustainable growth and your competitive edge. Big picture thinking that goes beyond demand generation and ABM — reduces cost and drives revenue

strategy

Comprehensive frameworks to help align marketing and business goals, support end-to-end marketing, adaptive GTM, and build brand as strategic asset

Analytics

Measure what matters. Stay lean, agile and pivot as needed. Identify and measure the right metrics for CX, performance, brand health and equity and more.

innovation

Leverage panel data, primary and secondary research, identify trends and build brand extensions.

storytelling

Contrary to popular opinion, this starts with "Who," not "Why?"
Give your content strategy the boost it needs, stand out in a sea of generic AI-generated articles

partnerships

I play well with others — which is great because it takes a village to build a brand. Communities, agency and vendor relationships and other mutually-beneficial associations.

B2B COMMON CHALLENGES

for founders and marketing teams

A steady focus on brand building activities help push back against most challenges. Brand, demand, and performance can work well together with the right balance and measuring what matters.

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buyer inertia

B2B buyers are spoiled for choice as most brands offer similar functional benefits. Without differentiation, brands are in a shouting match in an increasingly crowded room.

advertising decay

Demand generation and performance marketing can get you quick wins. But diminishing effects and the resultant increase in CAC/CPL is inevitable.

CUSTOMER EXPERIENCE

For every ad, channel, or content you put out there, it requires a closer look at the new touchpoints. Journeys are not linear, media and audiences are fragmented and you have some tough decisions to make.

AI

AI-generated content and platforms that offer AI BDR and SDR agents that do at least 60% of the work before requiring a hand-off.
AI has great many benefits. This is not it.

Compatible with your entire Martech stack

Integrating with all tech stacks long before Zapier made it cool.

It could be perks of a holistic experience ranging from bootstrapped startups to an undying passion for technology but martech platforms are inherently intuitive — and easy to adopt. I've used several in the workplace, and experimented with the others.

The list here is not exhaustive — business and marketing goals eventually shape the stack.

Need help setting up the right stack for your growth stage?

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