what makes me a great addition to your team

the best of both worlds

"Because the future does not fit in the containers of the past" — Rishad Tobaccowala

proven success: b2b & b2c

ICP, personas, decision journey and standing out in crowded "marketplaces"

brand + performance

It's not an either-or. I deliver short-term wins and long-term growth. Yes, it can be measured

creative strategy

From copywriting to design thinking and leveraging data for insights and building strategy

80%

B2B marketing professionals find it difficult to integrate brand across all channels

95%

Potential customers out-of-market at any given point

source: warc/The b2b institute
Your brand is your strategic asset

the method to my madness

channeling creativity, data, and iterative processes to create an agile approach to brand management

Market Intelligence

I rely on extensive primary and secondary research to identify, understand, and empathize with the target audience.

Marketing Mix Modeling

Statistical analysis and machine learning help measure impact across campaigns and hold accountable both performance marketing and brand building initiatives.

Customers — your X Factor

Customer journeys are not linear. Fragmented media and increasingly complex journeys require building strategy for each stage of the journey. CX is tablestakes

Measure What Matters

KPIs can and should be customized to the growth stage and desired business outcome.

Build for Every Stage

Different stages of growth come with different priorities. Marketing goals align with business goals, and we build from there.

Eyes on the Prize

Bottom-line growth is a marketing and business imperative. Campaigns need to be tracked for incrementality, tested and optimized for spend, and pivot on a dime when required.

questions about what I can do for you?

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