channeling creativity, data, and iterative processes to create an agile approach to brand management
Market Intelligence
I rely on extensive primary and secondary research to identify, understand, and empathize with the target audience.
Marketing Mix Modeling
Statistical analysis and machine learning help measure impact across campaigns and hold accountable both performance marketing and brand building initiatives.
Customers — your X Factor
Customer journeys are not linear. Fragmented media and increasingly complex journeys require building strategy for each stage of the journey. CX is tablestakes
Measure What Matters
KPIs can and should be customized to the growth stage and desired business outcome.
Build for Every Stage
Different stages of growth come with different priorities. Marketing goals align with business goals, and we build from there.
Eyes on the Prize
Bottom-line growth is a marketing and business imperative. Campaigns need to be tracked for incrementality, tested and optimized for spend, and pivot on a dime when required.