about

I'M A BRAND MARKETING PROFESSIONAL BASED OUT OF  SOUTHERN CALIFORNIA WAITING FOR THE HEAT WAVE TO DIE
I specialize in simplifying all elements of marketing. When I'm not complaining about the heat, I love to spend time outdoors, explore different cuisines, and find peace and solitude along a wooded trail. I'm fascinated by the extended reality ecosystem and how it can be leveraged to create unique experiences.

current projects

AI, XR, Gaming and whatever Nvidia decides to power tomorrow. B2B and SaaS headed for the same oversaturated mess as CPG. Times are changing and I like being ahead of things. So,  I started an adventure of my own. Two to be precise.

Loth.al

Brand development and growth for B2B and SaaS industries. Developing custom frameworks to address the changing customer journeys

flybyXR

Brand new ecosystem with with applications in retail, healthcare, gaming, and more. Touchpoints that haven't been explored, no clear success metrics in place. I cannot wait
The websites for both are being developed but the ideas, roadmaps, and frameworks are in place
Sic Parvis Magna

greatness from small beginnings

but Always a work in progress
gold addy winning print ad for a GPS system shot in New Mexico

Awards & roads trips

Restarting my career on brand new shores. The American Advertising Federation (AAF) in Nebraska, which was AAF Omaha back then, set me up with the right mentors, advice, and the direction I needed to grow as an advertising and marketing professional. It all started with an unexpected ADDY win →

Which motivated me to go win a few more.

photo of sumit jagdale in a St. Louis ad agency

aaf st. louis

One summer of interning with ad agencies in St. Louis was all it took to start a lifelong love affair with the city's eclectic culture, cuisine, camaraderie, and creativity. The alliteration is purely coincidental. Life and career brought me to Southern California, but STL will always be the city that made me feel at home from day one.

not a hat person

Missed the graduation ceremony for my bachelor's because of Covid. Had to ham it up when I graduated with my master's from Northwestern. Moving to Orange County after graduation meant that for the first time in the U.S. I would not be living in a city off the I-80. Which might not mean much to some — but I grew up wanting to explore the great outdoors and the I-80 alone has been a constant in so many excursions.

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